How to Analyze Keywords to Improve Your Law Firm's Local SEO in 7 Minutes
The first step to improve your website's ranking on local searches should be to determine what you're currently ranking for and identify any opportunities you may be missing.
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What are your law firm's target keywords? The first step to improve your website's ranking on local searches should be to determine what you're currently ranking for and identify any opportunities you may be missing.
For example, if you are ranking well for "Philadelphia Bankruptcy Attorney" but are nowhere to be found for "Philadelphia Bankruptcy Lawyer", you have identified an area to improve.
To start analyzing your potential keywords—the first step in any Local SEO Audit—identify a list of services, products, or a landing page to where you would like to drive traffic. Once you have this you'll be able to use tools like Keyword Finder to quickly put together a list of high-volume local target keywords.
With this list in hand, you can proceed with your local SEO audit and determine how well these keywords are optimized every step of the way.
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Because 84% of searchers skip paid ads and click on organic results, Search Engine Optimization is the base of every package we offer at Branding Company.
We simply do not see a reliable, long-term digital marketing strategy that works without SEO. Your business needs to be on Page 1 of Google because 4 out of 5 consumers start the buying process online and 90% never see page 2. If you're not on page 1, you're losing customers to your competition.
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