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How to Analyze Keywords to Improve Your Law Firm's Local SEO in 7 Minutes

The first step to improve your website's ranking on local searches should be to determine what you're currently ranking for and identify any opportunities you may be missing.

How to Analyze Keywords to Improve Your Law Firm's Local SEO in 7 MinutesHow to Analyze Keywords to Improve Your Law Firm's Local SEO in 7 Minutes

What are your law firm's target keywords? The first step to improve your website's ranking on local searches should be to determine what you're currently ranking for and identify any opportunities you may be missing.

For example, if you are ranking well for "Philadelphia Bankruptcy Attorney" but are nowhere to be found for "Philadelphia Bankruptcy Lawyer", you have identified an area to improve.

To start analyzing your potential keywords—the first step in any Local SEO Audit—identify a list of services, products, or a landing page to where you would like to drive traffic. Once you have this you'll be able to use tools like Keyword Finder to quickly put together a list of high-volume local target keywords.

Use Keyword Finder to quickly identify high-value keywords

With this list in hand, you can proceed with your local SEO audit and determine how well these keywords are optimized every step of the way.

Want Branding Company To Do It All For You?

Because 84% of searchers skip paid ads and click on organic results, Search Engine Optimization is the base of every package we offer at Branding Company.

We simply do not see a reliable, long-term digital marketing strategy that works without SEO. Your business needs to be on Page 1 of Google because 4 out of 5 consumers start the buying process online and 90% never see page 2. If you're not on page 1, you're losing customers to your competition.

To get started with Branding Company's SEO services, signup for a free needs assessment or simply request a 15-minute introductory meeting to discuss your company's online marketing needs.

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How Your Law Firm's Website Can Score a Perfect 100% on Google PageSpeed Insights

The faster your law firm's site loads, the longer visitors stay connected and the lower your bounce rate. If your bounce rate is too high, Google assumes that your site doesn't answer a visitor's questions and you will be demoted in the search rankings.

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Local Advertising (Omni-Channel)

One Audience. One Objective. One Budget for Advertising on digital ads for display, video, OTT, social, and search. Programmatic, Google, Facebook, and mobile location advertising made simple!

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Pay Per Click Google Ads

Branding Company is pleased to offer our clients fully managed Google Ads campaigns at three different tiers, built to attract clients for your legal services, in your target area to maximize your budget. And for most packages, we do not even take a management fee on your advertising budget.

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SEO for Law Firms: How To Grow Your Online Visibility

By doing smart SEO and making sure your expectations are realistic regarding the absolute amount of traffic and local leads you can aim for, you can ensure that your law practice will do better than your competitors and snag clients without expensive paid ads.

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How to Perform a Complete Local SEO Audit for Your Law Firm in 44 Minutes

If your law firm doesn’t show up on that first page anywhere, how do you grow the business? You start by conducting a local SEO audit of your website.

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How to Audit Your Law Firm's Social Engagement

Google recognizes popular brands. The bigger and more engaged your audience is, the more you will be able to boost rankings.

Services

Do you want more clients?

Branding Company will audit your website and provide a free assessment of your online marketing performance, plus provide you action steps, a comprehensive marketing proposal to fit your needs and budget, plus 30 days access to our freemium marketing tools.

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Or book a free 15-minute phone call with our Founder & Principal Dan Branda to assess your online marketing needs.

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