The Latest: Guides
The faster your law firm's site loads, the longer visitors stay connected and the lower your bounce rate. If your bounce rate is too high, Google assumes that your site doesn't answer a visitor's questions and you will be demoted in the search rankings.
Fri Jul 02 2021
By doing smart SEO and making sure your expectations are realistic regarding the absolute amount of traffic and local leads you can aim for, you can ensure that your law practice will do better than your competitors and snag clients without expensive paid ads.
Sat Jun 26 2021
If your law firm doesn’t show up on that first page anywhere, how do you grow the business? You start by conducting a local SEO audit of your website.
Wed Jun 23 2021
If people objectively enjoy your site by engaging with the articles and videos or sharing it on social media, that tells Google that your website provides a great user experience and valuable information.
Thu Jun 17 2021
You shouldn't be shocked to learn that slow sites have drastically less traffic and tremendously higher bounce rates than well-built websites.
Mon Jun 14 2021
With just five points of information, you’ll be well-equipped to analyze how well your pages are optimized for local SEO. Plus, you’ll be able to identify improvements and content gaps that might be missing.
Tue Jun 08 2021
Most law firms don't realize how important schema-markup is, and so many marketing companies just don't prioritize it. This is a huge mistake because schema-markup is a great opportunity to dominate the top of search results.
Sun Jun 06 2021
Google has caught on to spam link builders; you don't want to get backlinks from a page that Google considers to be garbage—a LinkFarm or Thin Content page.
Sat Jun 05 2021
Search engines regard online reviews—in terms of quality, quantity, and sources—as a powerful and authentic measure of your law practice's popularity and viability. Plus, potential clients trust reviews as an accurate gauge of your quality level, sometimes more than a direct referral.
Fri Jun 04 2021
To be listed in Google's "snack pack," your Google My Business listing must be robust, and well-optimized with your core target keywords.
Thu Jun 03 2021
As a law firm, you're always operating in a highly competitive online arena—whether your practice is located in New York City or North Dakota. Even if the other top law firms are not doing everything perfectly, you need to document what your up against as part of a Local SEO Audit.
Wed Jun 02 2021
The first step to improve your website's ranking on local searches should be to determine what you're currently ranking for and identify any opportunities you may be missing.
Tue Jun 01 2021
This is a brief summary of SEO strategy, and our guides include other important aspects to help you rank your law firm's website. If you truly want to invest in driving major SEO results for your law firm, consider partnering with Branding Company for your business.
Mon May 31 2021