How to Audit Your Law Firm's Google My Business Listing in 3 Minutes
To be listed in Google's "snack pack," your Google My Business listing must be robust, and well-optimized with your core target keywords.
Share this story
Google My Business is one of the biggest drivers of local SEO success. If you want to appear in Google’s “snack pack,” your Google My Business listing must be robust, and well-optimized with your core target keywords.
During this stage of the local SEO audit, here are some things to look for:
- Do you have a GMB listing? If so, is it claimed and verified?
- Is all business information present and correct?
- Do you have multiple reviews and a high cumulative rating? Are you responding to reviews?
- Do you have appropriate business categories listed?
- Do you have images of the business?
- Have you created any GMB posts?
- Are you participating in the Questions & Answers section?
These are the core elements that make up a strong GMB listing.
Did you know? Branding Company's packages include tools, such as bFound, that you can use to manage your Google My Business page and centralize all of your practice's contact details so that they are consistent on GMB, Avvo, FindLaw, and more.
Eagan Heath of Get Found Madison, a member of Branding Company's affiliate program, audits his client's GMB business listings:
Want Branding Company To Do It All For You?
Because 84% of searchers skip paid ads and click on organic results, Search Engine Optimization is the base of every package we offer at Branding Company and includes complete Listings Management to ensure your contact information is consistently available across the internet.
We simply do not see a reliable, long-term digital marketing strategy that works without SEO. Your business needs to be on Page 1 of Google because 4 out of 5 consumers start the buying process online and 90% never see page 2. If you're not on page 1, you're losing customers to your competition.
Helpful Local SEO Tools
- Manage access to your GMB listing
- Yoast Local SEO Plugin
News & Promotions
The faster your law firm's site loads, the longer visitors stay connected and the lower your bounce rate. If your bounce rate is too high, Google assumes that your site doesn't answer a visitor's questions and you will be demoted in the search rankings.
Fri Jul 02 2021
Branding Company is pleased to offer our clients fully managed Google Ads campaigns at three different tiers, built to attract clients for your legal services, in your target area to maximize your budget. And for most packages, we do not even take a management fee on your advertising budget.
Sat Jun 26 2021
By doing smart SEO and making sure your expectations are realistic regarding the absolute amount of traffic and local leads you can aim for, you can ensure that your law practice will do better than your competitors and snag clients without expensive paid ads.
Sat Jun 26 2021
If your law firm doesn’t show up on that first page anywhere, how do you grow the business? You start by conducting a local SEO audit of your website.
Wed Jun 23 2021