How to Check Your Law Firm Website's Speed in Under a Minute
You shouldn't be shocked to learn that slow sites have drastically less traffic and tremendously higher bounce rates than well-built websites.
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Having a site that loads rapidly is crucial in today’s online business environment. A vital step in your local SEO audit, site speed is a big reason potential clients stay on or leave a page.
According to Branding Company's CEO Dan Branda, “When I'm auditing websites, I regularly find websites that have a mobile load speed way above ten seconds. I once even found a site, built on one of those what-you-see-is-what-you-get template sites, that took 30 seconds to load on a cell phone. You shouldn't be shocked to learn that these sites have drastically less traffic and tremendously higher bounce rates than well-built websites.”
Google’s latest research shows that the chance of a bounce increases 32% when the page load time goes from 1s to 3s. 1s to 5s increases the chance to 90%, and if your site takes up to 10s to load, the chance of a bounce increases to 123%. That’s incredible. For search engines, better results and performance is a sign of a healthy site that pleases customers and therefore should be rewarded with a higher ranking.
Google PageSpeed Insights Tool performs a near-instant audit of a given URL for both mobile and desktop searches. This will give you a quick way to tell if improvements are needed, and a list of actions to take to improve your law firm's website speed. Your law firm can even earn a perfect 100% on Google PageSpeed by focusing on just 4 improvements.
Want Branding Company To Do It All For You?
Because 84% of searchers skip paid ads and click on organic results, Search Engine Optimization is the base of every package we offer at Branding Company and always includes a speed-optimized website with a custom design that you own.
We simply do not see a reliable, long-term digital marketing strategy that works without SEO. Your business needs to be on Page 1 of Google because 4 out of 5 consumers start the buying process online and 90% never see page 2. If you're not on page 1, you're losing customers to your competition.
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