How to Check Your Law Firm Website's Speed in Under a Minute
You shouldn't be shocked to learn that slow sites have drastically less traffic and tremendously higher bounce rates than well-built websites.
Share this story
Having a site that loads rapidly is crucial in today’s online business environment. A vital step in your local SEO audit, site speed is a big reason potential clients stay on or leave a page.
According to Branding Company's CEO Dan Branda, “When I'm auditing websites, I regularly find websites that have a mobile load speed way above ten seconds. I once even found a site, built on one of those what-you-see-is-what-you-get template sites, that took 30 seconds to load on a cell phone. You shouldn't be shocked to learn that these sites have drastically less traffic and tremendously higher bounce rates than well-built websites.”
Google’s latest research shows that the chance of a bounce increases 32% when the page load time goes from 1s to 3s. 1s to 5s increases the chance to 90%, and if your site takes up to 10s to load, the chance of a bounce increases to 123%. That’s incredible. For search engines, better results and performance is a sign of a healthy site that pleases customers and therefore should be rewarded with a higher ranking.
Google PageSpeed Insights Tool performs a near-instant audit of a given URL for both mobile and desktop searches. This will give you a quick way to tell if improvements are needed, and a list of actions to take to improve your law firm's website speed. Your law firm can even earn a perfect 100% on Google PageSpeed by focusing on just 4 improvements.
Want Branding Company To Do It All For You?
Because 84% of searchers skip paid ads and click on organic results, Search Engine Optimization is the base of every package we offer at Branding Company and always includes a speed-optimized website with a custom design that you own.
We simply do not see a reliable, long-term digital marketing strategy that works without SEO. Your business needs to be on Page 1 of Google because 4 out of 5 consumers start the buying process online and 90% never see page 2. If you're not on page 1, you're losing customers to your competition.
Helpful Local SEO Tools
News & Promotions
The faster your law firm's site loads, the longer visitors stay connected and the lower your bounce rate. If your bounce rate is too high, Google assumes that your site doesn't answer a visitor's questions and you will be demoted in the search rankings.
Fri Jul 02 2021
Branding Company is pleased to offer our clients fully managed Google Ads campaigns at three different tiers, built to attract clients for your legal services, in your target area to maximize your budget. And for most packages, we do not even take a management fee on your advertising budget.
Sat Jun 26 2021
By doing smart SEO and making sure your expectations are realistic regarding the absolute amount of traffic and local leads you can aim for, you can ensure that your law practice will do better than your competitors and snag clients without expensive paid ads.
Sat Jun 26 2021
If your law firm doesn’t show up on that first page anywhere, how do you grow the business? You start by conducting a local SEO audit of your website.
Wed Jun 23 2021