How to Audit Your Law Firm's Social Engagement
Google recognizes popular brands. The bigger and more engaged your audience is, the more you will be able to boost rankings.
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The truth is that we’re not sure to what extent social signals are baked into Google’s ranking algorithm. However, there’s no doubt that a strong social media presence can significantly boost local SEO efforts.
According to Ron Dod of Visiture, the bigger and more engaged your audience is, the more you will be able to boost rankings. Dod says, “The bigger your brand is and the more consumers trust you, the more likely you are to receive a larger share of clicks in Google. Social media can be a great and efficient way to help you build your brand and get in front of people who wouldn’t have otherwise found you.”
Cornelia Cozmiuc of Cognitive SEO shares thoughts on a recent study on whether social signals influence SEO, observing, “It’s probably also worth mentioning another recent adage, coming from the creator of the XKCD web comic, which states that 'correlation does not imply causation, but it does waggle its eyebrows suggestively and gesture furtively while mouthing look over there.’ Which is to say that just because we cannot definitely state that more shares on a social network will lead to a higher position in the rankings list, it doesn’t mean it can’t happen.”
Therefore, evaluating your social platforms is an essential part of your local SEO audit.
- Number of people that like your page on Facebook + Facebook shares
- Number of Twitter followers + tweets mentioning your law firm by name
- Number of LinkedIn company followers and LinkedIn Shares
Here’s how to use Buzzsumo to see your top social shares:
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