How to Audit Your Website Engagement in Just 3 Minutes
If people objectively enjoy your site by engaging with the articles and videos or sharing it on social media, that tells Google that your website provides a great user experience and valuable information.
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What visitors do when they discover your law firm online affects your rankings. In fact, David Mihm of Tidings argues, “Engagement is simply a much more accurate signal of the quality of local businesses than the traditional ranking factors of links, directory citations, and even reviews.”
In other words, if people objectively enjoy your site by engaging with the articles and videos, or sharing it on social media, tells Google that your website provides a great user experience and valuable information.
Metrics like organic search click-through rate (CTR), dwell time, bounce rate, and conversion rate are all ranking factors. You can simply use Google Analytics (which integrates with Branding Company's Online Marketing Dashboard) to examine your practice's engagement metrics and compare them to industry benchmarks.
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Because 84% of searchers skip paid ads and click on organic results, Search Engine Optimization is the base of every package we offer at Branding Company.
We simply do not see a reliable, long-term digital marketing strategy that works without SEO. Your business needs to be on Page 1 of Google because 4 out of 5 consumers start the buying process online and 90% never see page 2. If you're not on page 1, you're losing customers to your competition.
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