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How to Audit Your Website Engagement in Just 3 Minutes

If people objectively enjoy your site by engaging with the articles and videos or sharing it on social media, that tells Google that your website provides a great user experience and valuable information.

How to Audit Your Website Engagement in Just 3 MinutesHow to Audit Your Website Engagement in Just 3 Minutes

What visitors do when they discover your law firm online affects your rankings. In fact, David Mihm of Tidings argues, “Engagement is simply a much more accurate signal of the quality of local businesses than the traditional ranking factors of links, directory citations, and even reviews.” 

In other words, if people objectively enjoy your site by engaging with the articles and videos, or sharing it on social media, tells Google that your website provides a great user experience and valuable information.

Metrics like organic search click-through rate (CTR), dwell time, bounce rate, and conversion rate are all ranking factors. You can simply use Google Analytics (which integrates with Branding Company's Online Marketing Dashboard) to examine your practice's engagement metrics and compare them to industry benchmarks.

Want Branding Company To Do It All For You?

Because 84% of searchers skip paid ads and click on organic results, Search Engine Optimization is the base of every package we offer at Branding Company.

We simply do not see a reliable, long-term digital marketing strategy that works without SEO. Your business needs to be on Page 1 of Google because 4 out of 5 consumers start the buying process online and 90% never see page 2. If you're not on page 1, you're losing customers to your competition.

To get started with Branding Company's SEO services, signup for a free needs assessment or simply request a 15-minute introductory meeting to discuss your company's online marketing needs.

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How Your Law Firm's Website Can Score a Perfect 100% on Google PageSpeed Insights

The faster your law firm's site loads, the longer visitors stay connected and the lower your bounce rate. If your bounce rate is too high, Google assumes that your site doesn't answer a visitor's questions and you will be demoted in the search rankings.

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Local Advertising (Omni-Channel)

One Audience. One Objective. One Budget for Advertising on digital ads for display, video, OTT, social, and search. Programmatic, Google, Facebook, and mobile location advertising made simple!

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Pay Per Click Google Ads

Branding Company is pleased to offer our clients fully managed Google Ads campaigns at three different tiers, built to attract clients for your legal services, in your target area to maximize your budget. And for most packages, we do not even take a management fee on your advertising budget.

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SEO for Law Firms: How To Grow Your Online Visibility

By doing smart SEO and making sure your expectations are realistic regarding the absolute amount of traffic and local leads you can aim for, you can ensure that your law practice will do better than your competitors and snag clients without expensive paid ads.

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How to Perform a Complete Local SEO Audit for Your Law Firm in 44 Minutes

If your law firm doesn’t show up on that first page anywhere, how do you grow the business? You start by conducting a local SEO audit of your website.

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How to Audit Your Law Firm's Social Engagement

Google recognizes popular brands. The bigger and more engaged your audience is, the more you will be able to boost rankings.

Services

Do you want more clients?

Branding Company will audit your website and provide a free assessment of your online marketing performance, plus provide you action steps, a comprehensive marketing proposal to fit your needs and budget, plus 30 days access to our freemium marketing tools.

By signing up, you agree to our Privacy Policy including the data transfer policy as pertains to European users.

Or book a free 15-minute phone call with our Founder & Principal Dan Branda to assess your online marketing needs.

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