How to Audit SEO on Your Front Page in Just 7 Minutes
With just five points of information, you’ll be well-equipped to analyze how well your pages are optimized for local SEO. Plus, you’ll be able to identify improvements and content gaps that might be missing.
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An audit of the main website pages is probably the most important piece of your entire local SEO audit. It doesn’t have to be time-consuming if you have the proper tools though. Screaming Frog is one of many excellent tools that’ll deliver a comprehensive look at your on-page SEO.
Local SEO expert Jeff Lenney shared some quick tips on using Screaming Frog to audit your on-page keyword optimization here:
With your list of target keywords in hand, you’ll want to run through each page on your spreadsheet (as Jeff demonstrated) looking over the keywords on each page. Specifically, you’ll be looking at the:
- Page titles
- Title tags
- Word count
- Meta description
Even with just this information, you’ll be well-equipped to analyze how well your pages are optimized for local SEO. Plus, you’ll be able to identify improvements and content gaps that might be missing.
Once you’ve evaluated and recorded the weaknesses in your law firm's local SEO you can make use of a host of top-tier SEO plugins to help you do your work.
Want Branding Company To Do It All For You?
Because 84% of searchers skip paid ads and click on organic results, Search Engine Optimization is the base of every package we offer at Branding Company.
We simply do not see a reliable, long-term digital marketing strategy that works without SEO. Your business needs to be on Page 1 of Google because 4 out of 5 consumers start the buying process online and 90% never see page 2. If you're not on page 1, you're losing customers to your competition.
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