How to Audit Image SEO on Your Law Firm's Website

There are two main components to image optimization for local SEO: keyword usage and how images affect page load speed.

You can use Screaming Frog to evaluate both.

Keyword Usage: Auditing image keyword optimization boils down to evaluating each image’s filename and alt text. Since Google can’t yet tell what visual content an image contains, site crawlers rely on things like the filename and alt text to determine what’s being displayed. These are places that should be optimized with relevant target keywords.

Page Load Speed: You can get some big improvements in page load speed when images are optimized to reduce their file size without significantly impacting their visual quality. Using Screaming Frog, you can take an inventory of all the images on your site and highlight the images that are slowing things down. (There are also image size optimization plugins that resize images automatically going forward.)

Want Branding Company To Do It All For You?

Because 84% of searchers skip paid ads and click on organic results, Search Engine Optimization is the base of every package we offer at Branding Company.

We simply do not see a reliable, long-term digital marketing strategy that works without SEO. Your business needs to be on Page 1 of Google because 4 out of 5 consumers start the buying process online and 90% never see page 2. If you're not on page 1, you're losing customers to your competition.

To get started with Branding Company's SEO services, signup for a free needs assessment or simply request a 15-minute introductory meeting to discuss your company's online marketing needs.

Helpful Local SEO Tools

• Screaming Frog