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How to Audit Your Law Firm's Local SEO Citations

It’s important to look into both your structured and unstructured citations, as they're quite a bit different.

How to Audit Your Law Firm's Local SEO CitationsHow to Audit Your Law Firm's Local SEO Citations

How frequently is your law firm mentioned online? Auditing your citations will determine just how many online mentions exist of the name, address, and phone number for your practice.

It’s important to look into both your structured and unstructured citations, as they're quite a bit different.

For structured citations, you’ll audit your business listings across the web, looking at social platforms and directories like Yelp, Yellowpages, Facebook, Superpages, and MapQuest. You’ll also need to check to see if their correct business info is listed on the main data aggregators: Axiom, Neustar/Localeze, Factual, and Infogroup.

Next, you'll check for unstructured citations, which can be found on random websites, blogs, event listings, job posting sites, government records, or social media mentions. These are unstructured because they could be as simple as a company mention. Usually, these citations don’t include a business’s NAP data.

Want Branding Company To Do It All For You?

Because 84% of searchers skip paid ads and click on organic results, Search Engine Optimization is the base of every package we offer at Branding Company. Our Reputation Management tool, bTrusted, includes Mention Monitoring to ensure that when unstructured citations hit the web, you're alerted to them. Our Listings Management in partnership with Yext includes NAP distribution across the main data aggregators and to dozens of directories across the internet. 

We simply do not see a reliable, long-term digital marketing strategy that works without SEO. Your business needs to be on Page 1 of Google because 4 out of 5 consumers start the buying process online and 90% never see page 2. If you're not on page 1, you're losing customers to your competition.

To get started with Branding Company's SEO services, signup for a free needs assessment or simply request a 15-minute introductory meeting to discuss your company's online marketing needs.

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Or book a free 15-minute phone call with our Founder & Principal Dan Branda to assess your online marketing needs.

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