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How to Audit Your Law Firm's Reviews for Quality and Quantity

Search engines regard online reviews—in terms of quality, quantity, and sources—as a powerful and authentic measure of your law practice's popularity and viability. Plus, potential clients trust reviews as an accurate gauge of your quality level, sometimes more than a direct referral.

How to Audit Your Law Firm's Reviews for Quality and QuantityHow to Audit Your Law Firm's Reviews for Quality and Quantity

Reviews pack a ton of clout in both the local ranking and reputation-building arenas. Search engines regard online reviews—in terms of quality, quantity, and sources—as a powerful and authentic measure of your law practice's popularity and viability. Plus, potential clients trust reviews as an accurate gauge of your quality level, sometimes more than a direct referral.

Getting an abundance of positive, glowing, and wordy reviews across multiple review platforms like GMB, Facebook, Yelp, and industry-specific sites like Avvo, Martindale-Hubbell, and the Better Business Bureau helps you win on many levels.

Local SEO Guide notes that Google does pick up on the keywords people use in their reviews: “At a high level, having a keyword you are trying to rank for, and a mention of a city you are working to rank in, in reviews has a high correlation with high ranking Google My Business results.”

Did you know? Branding Company's bTrusted allows you to monitor your online reviews from a single dashboard and understand what words your clients use over and over to applaud or condemn your work.

So in addition to review quality and diversity across the top platforms, you’ll want to examine the content of all available reviews to see if your client’s target keywords are present.

Want Branding Company To Do It All For You?

Because 84% of searchers skip paid ads and click on organic results, Search Engine Optimization is the base of every package we offer at Branding Company, including complete Reputation Management to ethically drive your best reviews across multiple platforms.

We simply do not see a reliable, long-term digital marketing strategy that works without SEO. Your business needs to be on Page 1 of Google because 4 out of 5 consumers start the buying process online and 90% never see page 2. If you're not on page 1, you're losing customers to your competition.

To get started with Branding Company's SEO services, signup for a free needs assessment or simply request a 15-minute introductory meeting to discuss your company's online marketing needs.

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From 0 to 40x ROAS with LocalAds

If you're not seeing leads from Google LSAs, Branding Company’s programmatic advertising will help you immediately put your marketing budget to work reaching the potential customers you want to influence.

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How Your Website Can Score a Perfect 100% on Google PageSpeed Insights

The faster your website loads, the longer visitors stay connected and the lower your bounce rate. If your bounce rate is too high, Google assumes that your site doesn't answer a visitor's questions and you will be demoted in the search rankings.

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One Audience. One Objective. One Budget for Advertising on digital ads for display, video, OTT, social, and search. Programmatic, Google, Facebook, and mobile location advertising made simple!

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Pay Per Click Google Ads

Branding Company is pleased to offer our clients fully managed Google Ads campaigns at three different tiers, built to attract clients for your legal services, in your target area to maximize your budget. And for most packages, we do not even take a management fee on your advertising budget.

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SEO for Law Firms: How To Grow Your Online Visibility

By doing smart SEO and making sure your expectations are realistic regarding the absolute amount of traffic and local leads you can aim for, you can ensure that your law practice will do better than your competitors and snag clients without expensive paid ads.

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How to Perform a Complete Local SEO Audit for Your Law Firm in 44 Minutes

If your law firm doesn’t show up on that first page anywhere, how do you grow the business? You start by conducting a local SEO audit of your website.

Services

Do you want more clients?

Branding Company will audit your website and provide a free assessment of your online marketing performance, plus provide you action steps, a comprehensive marketing proposal to fit your needs and budget, plus 30 days access to our freemium marketing tools.

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Or book a free 15-minute phone call with our Founder & Principal Dan Branda to assess your online marketing needs.

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