How to Audit Your Law Firm's Reviews for Quality and Quantity
Search engines regard online reviews—in terms of quality, quantity, and sources—as a powerful and authentic measure of your law practice's popularity and viability. Plus, potential clients trust reviews as an accurate gauge of your quality level, sometimes more than a direct referral.
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Reviews pack a ton of clout in both the local ranking and reputation-building arenas. Search engines regard online reviews—in terms of quality, quantity, and sources—as a powerful and authentic measure of your law practice's popularity and viability. Plus, potential clients trust reviews as an accurate gauge of your quality level, sometimes more than a direct referral.
Getting an abundance of positive, glowing, and wordy reviews across multiple review platforms like GMB, Facebook, Yelp, and industry-specific sites like Avvo, Martindale-Hubbell, and the Better Business Bureau helps you win on many levels.
Local SEO Guide notes that Google does pick up on the keywords people use in their reviews: “At a high level, having a keyword you are trying to rank for, and a mention of a city you are working to rank in, in reviews has a high correlation with high ranking Google My Business results.”
Did you know? Branding Company's bTrusted allows you to monitor your online reviews from a single dashboard and understand what words your clients use over and over to applaud or condemn your work.
So in addition to review quality and diversity across the top platforms, you’ll want to examine the content of all available reviews to see if your client’s target keywords are present.
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Because 84% of searchers skip paid ads and click on organic results, Search Engine Optimization is the base of every package we offer at Branding Company, including complete Reputation Management to ethically drive your best reviews across multiple platforms.
We simply do not see a reliable, long-term digital marketing strategy that works without SEO. Your business needs to be on Page 1 of Google because 4 out of 5 consumers start the buying process online and 90% never see page 2. If you're not on page 1, you're losing customers to your competition.
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